Jim Nielsen arguing that values should drive decision making, not data:
Data tells you what people consume, not what you should make. Values, ethics, vision, those can help you with the “should”.
“What is happening?” and “What should happen?” are two completely different questions and should be dealt with as such.
The more powerful our ability to understand demand, the more important our responsibility to decide whether to respond to it. We can choose not to build something, even though the data suggests we should. We can say no to the data.
Data can tell you what people clicked on, even help you predict what people will click on, but you get to decide what you will profit from.
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