Binge bank

Jeet Mehta talking about how to keep on publishing even when you have single digit readers. His last suggestion is something he calls it, binge bank.

Your Binge Bank is the collection of content that your future fans will want to consume. It’s the rabbit hole of content they’ll go down. Your audience might not exist now, but when it does in the future (and you can bet it will), they’ll want to go back in time and see everything you’ve produced.

This is why YouTubers with millions of followers have hundreds of thousands of views on their first few videos. Those videos didn’t get any views when they were first published. They were revisited after they became famous, by their most loyal fans.