Going smaller

This post on Thoughts of Widdershins highlighting how people are moving out from social media to go small and more focused.

What strikes me is that hardly anyone is leaving for something big. They’re going smaller. A personal site, a self-hosted app, a capsule nobody’s going to stumble onto by accident. Less reach, more control. A few years ago that would have sounded like giving up. Now it sounds like the sensible option.

I don’t think the big platforms are going anywhere. But the people who made them interesting in the first place keep quietly walking out the side door, and writing a post about it on their way out.



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