Back in 2019, at my previous workplace, we had a bit of a tradition. Every month or so, stalls would pop up, selling everything from clothes to toys and other knick-knacks. During one of those fairs, I connected with a mutual fund advisor and struck up a conversation about investing. He recommended three funds, one of which was the Axis Bluechip Fund. Since I was investing through an advisor, it would be a regular plan.
Now, I was fully aware of the higher expense ratio that comes with a regular plan. But given that my earlier picks—HSBC ELSS Tax Saver Fund (erstwhile L&T Tax Advantage Fund) and Motilal Oswal Long Term Equity Fund—hadn’t quite met my expectations, I figured it was worth getting some professional help this time. As you read along and see the performance of Axis Bluechip Fund, you will realise that getting professional help, hasn’t helped much. And this is not to put shade on my mutual fund advisor. It is just that some events—as you will read later—are really beyond anyone’s control.
I have stayed with Axis Bluechip Fund for five years starting FY 2019-20. In Sep’22, I decided to increase my SIP. However, this time, I opted for the direct plan to reduce the expense ratio. As a result, this analysis includes investments made through both the regular and direct plans. You can see the uptick in my investments since FY 2022-23 in Figure 1.














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